subtitle: Monetizing Social Media
Why is social media and social networking essential to you and your business? (because it will drive sales, but there’s very few analytics for ROI on social networking and social media)
Relying on advertising is no longer working for print newspapers and television. So why do we think it will work on internet media?

Blogging — you must post 2-4 quality blog posts every week to maintain readership. This takes a lot of work! Content is king.
No matter how cool the technology/product/service is, people still buy more often and more easily from people they know and trust.

What is confoo? It is the sequel to the PHP Quebéc Conference (2003 – 2009). This year PHP Quebec decided to team up with Montreal-Python, W3Quebéc and OWASP Montréal to produce confoo.
And now, on to Mark Pilgrim of Google speaking on HTML5.

Timeline
1991 – HTML 1
1994 – HTML 2
1995 – Netscape discovers web, ruins it
1996 – CSS1 + JavaScript
1996 – Microsoft discovers web, ruins it
1997 – HTML4 + EMCAScript1
1998 – CSS2 + EMCAScript2 + DOM1
2000 – XHTML1 + EMCAScript3 + DOM2
2001 – XHTML 1.1
[long break!]
2009 – HTML 5 + ECMA5 + CSS 2.1

If you do not know what International Women’s Day is: http://www.internationalwomensday.com/
Start planning your blog posts for Ada Lovelace day now (March 24th, http://findingada.com/ Ada Lovelace Day is an international day of blogging (videologging, podcasting, comic drawing etc.!) to draw attention to the achievements of women in technology and science.)
To that end, I would like to point out all the women currently in science and tech fields that I admire and think are doing great things. I think it would be great if everyone, male or female, made a list like this:

The women that have taught me science/tech along the way:

If you do not know what International Women’s Day is: http://www.internationalwomensday.com/
Start planning your blog posts for Ada Lovelace day now (March 24th, http://findingada.com/ Ada Lovelace Day is an international day of blogging (videologging, podcasting, comic drawing etc.!) to draw attention to the achievements of women in technology and science.)
To that end, I would like to point out all the women currently in science and tech fields that I admire and think are doing great things. I think it would be great if everyone, male or female, made a list like this:

The women that have taught me science/tech along the way:

Baron makes an excellent point in Why you should ignore MySQL’s key cache hit ratio — ratio is not the same as rate. Furthermore, rate is [often] the important thing to look at.
This is something that, at Pythian, we internalized a long time ago when thinking about MySQL tuning. In fact, mysqltuner 2.0 takes this into account, and the default configuration includes looking at both ratios and rates.
If I told you that your database had a ratio of temporary tables written to disk of 20%, you might think “aha, my database is slow because of a lot of file I/O caused by writing temporary tables to disk!”. However, that 20% ratio may actually mean a rate of 2 per hour — which is most likely not causing excessive I/O.

Baron makes an excellent point in Why you should ignore MySQL’s key cache hit ratio — ratio is not the same as rate. Furthermore, rate is [often] the important thing to look at.
This is something that, at Pythian, we internalized a long time ago when thinking about MySQL tuning. In fact, mysqltuner 2.0 takes this into account, and the default configuration includes looking at both ratios and rates.
If I told you that your database had a ratio of temporary tables written to disk of 20%, you might think “aha, my database is slow because of a lot of file I/O caused by writing temporary tables to disk!”. However, that 20% ratio may actually mean a rate of 2 per hour — which is most likely not causing excessive I/O.

Baron makes an excellent point in Why you should ignore MySQL’s key cache hit ratio — ratio is not the same as rate. Furthermore, rate is [often] the important thing to look at.
This is something that, at Pythian, we internalized a long time ago when thinking about MySQL tuning. In fact, mysqltuner 2.0 takes this into account, and the default configuration includes looking at both ratios and rates.
If I told you that your database had a ratio of temporary tables written to disk of 20%, you might think “aha, my database is slow because of a lot of file I/O caused by writing temporary tables to disk!”. However, that 20% ratio may actually mean a rate of 2 per hour — which is most likely not causing excessive I/O.

Baron makes an excellent point in Why you should ignore MySQL’s key cache hit ratio — ratio is not the same as rate. Furthermore, rate is [often] the important thing to look at.
This is something that, at Pythian, we internalized a long time ago when thinking about MySQL tuning. In fact, mysqltuner 2.0 takes this into account, and the default configuration includes looking at both ratios and rates.
If I told you that your database had a ratio of temporary tables written to disk of 20%, you might think “aha, my database is slow because of a lot of file I/O caused by writing temporary tables to disk!”. However, that 20% ratio may actually mean a rate of 2 per hour — which is most likely not causing excessive I/O.

Applying binary logs to a MySQL instance is not particularly difficult, using the mysqlbinlog command line utility:

$> mysqlbinlog mysql-bin.000003 > 03.sql
$> mysql < 03.sql

Turning off binary logging for a session is not difficult, from the MySQL commandline, if you authenticate as a user with the SUPER privilege:

mysql> SET SESSION sql_log_bin=0;

However, sometimes you want to apply binary logs to a MySQL instance, without having those changes applied to the binary logs themselves. One option is to restart the server binary logging disabled, and after the load is finished, restart the server with binary logging re-enabled. This is not always possible nor desirable, so there’s a better way, that works in at least versions 4.1 and up:

The mysqlbinlog utility has the --disable-log-bin option. All the option does is add the SET SESSION sql_log_bin=0; statement to the beginning of the output, but it is certainly much better than restarting the server twice!

Just the facts:
What: MySQL user community dinner
Who: me, you, and many MySQL community members
When: Monday, April 12th – Meet at 6:30 at the Hyatt Santa Clara or at 7 pm at the restaurant
Where: Pedro’s Restaurant and Cantina – 3935 Freedom Circle, Santa Clara, CA 95054
How: Comment on this blog post to add your name to the list of probable attendees
I was sad that last year there was no community dinner, and I missed the one the year before when Jonathan Schwartz and Rich Green made an appearance. This year I am determined not to miss it, and so I am calling for a community (pay-your-own-way) dinner on Monday, April 12th, at Pedro’s – a Mexican restaurant that has vegetarian and vegan options. I think Monday is a better time because many folks arrive Sunday evening, or even Monday morning (there are tutorials on Monday, but not everyone attends).

Pedro’s can handle large groups of people, but we would like to have a vague idea of how many people are attending — while you are not required to RSVP, we would like to make an accurate reservation at Pedro’s….In 2008, there was a wiki page with a list of attendees, and I was disappointed because there were so many people on that list I wanted to see.